Due to exceptionally high demand, Taylor Swift: The Eras Tour movie will hit theaters one day early (Oct.12) in the United States and Canada.
Swift revealed the news just hours before attending the world premiere in Los Angeles. "PREMIERE DAY Andddd I can't really wrap my head around this but…. Look what you genuinely made me do. Due to unprecedented demand, we're opening up early access showings of The Eras Tour concert film on THURSDAY in America and Canada!!," the singer wrote on Instagram. As in… TOMORROW. We're also adding additional showtimes Friday and throughout the weekend. "All tickets will be available by 10 am tomorrow morning. And it'll be showing starting Friday in 90 countries all over the world. I can't thank you enough for wanting to see this film that so vividly captures my favorite adventure I've ever been a part of: The Eras Tour. And the best part is, it's an adventure we're still on together. Getting in the car now…"
Early access showings of The Eras Tour movie will be available on Thursday night on Oct. 12 in the United States and Canada. Additional showings will be added throughout the weekend. The announcement comes as the concert film is already reported to have grossed over $100 million in global presale tickets. The musical spectacle is expected to earn between $125 and 175 million in its opening weekend.
Taylor Swift's Epic Eras Tour Is A Musical Odyssey
Swift's concert film is a recorded version of her record-breaking Eras Tour, which concluded its first U.S. leg in Aug. The movie, filmed over three concerts at the Sofi Stadium in Los Angeles, will feature songs from all ten of the singer's albums. This includes Taylor Swift, Fearless, Speak Now, Red, 1989, Reputation, Lover, Folklore, Evermore, and Midnights.
To celebrate the film's release, AMC expanded its ticket-booking capacity fivefold to meet the overwhelming demand. The tickets are also thoughtfully priced. Standard adult tickets sell for $19.89, a nod to the year of Swift's birth and her fifth album, 1989. For children and seniors, tickets are available at $13.13, paying tribute to Swift's lucky number 13.
The Eras Tour forced several movies to change their release dates as filmmakers wanted to avoid direct competition with Swift's tour. Filmmaker Jason Blum initially hoped that The Exorcist: Believer could share the release weekend with the concert film, but he eventually changed his mind.
"We had this amazing Friday the 13th in October, which is the single best day to release a scary movie," Blum explained about moving Believer to Oct. 6. "Obviously, we moved off that, and we bowed our head to Taylor Swift. It was too risky to see if 'Exorswift' was going to take or not. The one thing that scares me to death is Taylor Swift!"
Taylor Swift: The Eras Tour concert film hits theaters on Oct. 12 in the United States and Canada and on Oct. 13 in other territories.
Source: Instagram